I’m not quite sure what I expected from this book, so I’m not sure on who to refer the book to.
Mr. Gladwell takes a few examples and then dissects them to show how they reached an epidemic-styled fame. Things such as The Midnight Ride of Paul Revere were used to show the people who spread the word. Blue’s Clues and Sesame Street were used for how to get an idea to stick. The experiment with the ‘prisoners’ and ‘guards’ as well as Bernie Goetz were used to show how the environment leads to a message spreading, and the people who kick it off.
The book had a bad tendency of continuing to explain a position that has already been well explained. While there were several good points, it seemed to imply that the everyday man needs so many specialized personalities to help him exploit the tipping point. In my opinion, Mr. Gladwell left out a vital piece of the puzzle, God.